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Michael J Sculley
Napa Valley, CA.
e: michaelsculley [at] gmail.com


Consultant - 

Medical Practice Management Software Systems


Expert Knowledge

Practice Management, EMR/EHR, Medical Billing, EDI, Online Marketing


ADDITIONAL INFORMATION

25+ years business experience including the startup of multiple Internet services whose focus was to supply cloud infrastructure that allowed traditional businesses to conduct business online. Proficiencies include:  Practice Management Systems, Electronic Medical Records EMR/EHR, Medical Billing Best Practices, EDI, Online Marketing, and the development of custom Internet based software applications.

Software Product Marketing:
As a software product marketing manager, I have led the delivery of a number of web technologies across multiple disciplines of engineering, finance, legal, business, quality assurance, etc., and have overseen the launch of software products while managing the business growth from concept to profitability.


MISSION

To lead technology revolutionaries in the San Francisco, North Bay Area.  Find me on linkedin 


TARGET LOCATION

Napa Valley, CA.

US-CA-SF North Bay Area


Personal BIO

In business I'm driven by a passion to for innovative business ideas that make money, and the challenge of helping start and manage early growth technical products and services that have the capacity to redefine how we live and/or do business. I enjoy working with talented people who are at heart revolutionaries. 

The Internet is a singular media opportunity as it affords an almost instant access to a powerful global marketplace where the success or failure of ideas can be gauged quickly, cost effectively and with the least amount of wasted resources. Like few other mass mediums, it offers the possibility to implement ideas and to see the results of sales and marketing efforts immediately and cheaply.

As lead entrepreneur in three successful internet startups, I was responsible for writing our business plans and obtaining several rounds of funding. I  oversaw the merger of our company - and later on, it's acquisition, and then as Senior V.P. of Marketing within a division of the new parent company, while preparing to go public, I led technology teams in the delivery of Internet software products. During a  time of rapid growth, I stayed directly connected to the day-to-day performance of our most critical departments. Due to it's crucial role in driving our success, I personally oversaw the efforts and of our Support Staff who provided round the clock support for our + 18,000 clients.

What I enjoyed most however was being part of Software Product Marketing and overseeing the efforts of our revolutionaries - a small team of talented software engineers. 

I regularly took Technical Support calls to keep firsthand experience of customer feedback, and this I believe enabled us to respond quickly and accurately with product updates that reflected our client's needs and desires (This I feel is also a testament to the efficacy of smaller entrepreneurial business units).

On a more personal note; I love writing love songs to God, being with my children, trout-fishing in the high alpine, meditating on the scriptures, prayer, and serving the needs of my church and community.


Competency | Level  (scale 1 - 5)

Change Management/Orientation

4

Consultive Approach

5

Delegation

4

Developing People

4

Empowering Others

4

Hands On Approach

5

Leading Others/Motivating

4

Performance Management

3

Tough-Mindedness

4

Visionary

4


EXPERIENCE

P&L Experience

Yes

Largest Budget Managed

2M

Number of People Managed

1 to 20

IPO Experience

Functioned as a Senior VP while  participating in two IPOs: (TFSM, NWKC).

Start-up Experience

Founder and President of three technology start-ups: Webcow!, CardSecure Inc, and eHost.com; whose mission was to supply enterprise level website hosting, online credit card processing, domain registration services, as well as enterprise website development, and web-technology solutions for our clients.

Mergers & Acquisitions

During a period of rapid expansion, oversaw the Merger of CardSecure with 24/7-Media (TFSM), and then later, our acquisition by NetworkCommerce (NWKC). Our legal counsel at the time was Brobeck, Phleger & Harrison of San Francisco.

Entrepreneurial Experience

Conceived, developed, and brought to market SAS web-technologies that empowered our customers with the tools to expand their presence on the internet. The rapid deployment of cutting edge software products helped to maximize our market timing and revenue opportunity. I wrote our marketing plans, implemented them, and differentiated our product/services from competing brands by implementing rapid product updates, customer education, and fanatical customer support. 


WORK HISTORY

6/2006 - Present

MPMsoft

- Napa Valley, CA

BizDev In the fall of 2004 when my previous angel investor Andre Hawit sold his software company (IDS) for $48m (half cash, half stock) to a blue chip semiconductor software maker, I concluded that the "software business model" was truly hard to beat. You spend two or three years developing a product and then sell it a million times over for the cost of burning a CD Disc (99 cents). Then you have a half dozen additional ways of creating streams of revenue: Implementation, Support Contracts, Enhancements, New Product Roll Outs, -- it's endless. And the key to success in software is simple: "get what your competition doesn't" by listening to your customer. In the end, "software" is a service (programming and support), and client retention depends on listening to, and responding quickly to the needs of every client.


 

8/1999 - 6/2006

Michael J Sculley

Consultant - Business / Marketing / Internet  After the sale of CardSecure/eHost to NetworkCommerce for seven million (pre-IPO) in 1999, I thought I would retire and become a mini venture capitalist. That was until the stock market melted down in technology (then telecom, then semiconductor). The joke in the San Francisco night life at the time was "The CEO of such-and-such company is our waiter!" Instead of venture capitalist, I became a hired gun, consulting on tech marketing and search-engine marketing strategies. During this time I wrote a few marketing plans; one for IDS - a maker of Productivity Software for Semiconductor Manufacturing - and another for a developer of micro-tubing for implantable medical devices - and I took on a handful of web clients for whom I managed their entire Internet presence and Search engine marketing and online commerce.


10/1997 - 8/1999

CardSecure, Inc.

President

As founder of CardSecure Inc., I wrote CardSecure's business plan, launched the startup of the business, and oversaw the of day to day management and efforts of Sales, Customer Service, and Technical Support. My partner was Joseph Shatara, a brilliant Unix guru and miraculous network administrator.

In addition to overseeing critical areas such as Sales & Support, I directed the activities of our website development staff, which produced medium-sized ($10k - $40k) websites  for our clients that featured online database in Oracle and Informix. As Sr. Software Product Marketing Manager, I insured that our client’s needs and expectations were clearly understood by a diverse multi-disciplined development team, and that all points of the project were coordinated and delivered within budget, and on time. 

While President of CardSecure, I directed the launch of eHost.com, a  successful shared-hosting service that provided a complete suite of front to back-end website development tools designed to empower small businesses to bring their business online confidently at a predictable and low cost. Though futuristic at the time, today many identical products can be seen offered by such highline companies as Network Solutions, Yahoo, Verio etc.

The effectiveness of eHost's product marketing, consumer targeting and creative advertising was highly rewarded. We saw an unpresidented 55-65% of our Domain Registration clients upgrade to premium business services (hosting and e-commerce) within the first 90 days. Ehost made such a strong connection with small business owners that it was a primary influence for our acquiring parent company, NetworkCommerce to change it's primary business model to that of web hosting.

During a period of rapid expansion, I oversaw CardSecure's merger with 24/7-Media Inc (TFSM), and then later, our acquisition by Network-Commerce Inc (NWKC). Legal counsel for both transactions was Brobeck, Phleger & Harrison of San Francisco.


1/1997 - 9/1997

WebCow!

Founder /President

At WebCow my responsibilities were diverse and rewarding. They included: creating the business concept, the brand, overseeing the developments of technology, software product marketing, the establishment of key business relationships, growing revenues, managing sales and support, and managing the company's ballistic growth to profitability.